Outstanding products and platforms that meet specific business requirements and time-to-market are the need-of-the-hour for enterprises across industries. From Agile Product Engineering to IT Modernization and DevOps, we offer a suite of services tailored to your needs.
From 32% faster time to market, 40% cost reduction to 60% reduction in fallouts, our clients have leveraged our cloud-native capabilities, product maturity assessment.
Leverage our software product engineering DNA to engineer next-generation software products and platforms at warp speed.
Many incumbent organizations across industries and sectors want to become more like tech companies: fast, agile, and dominant. They’re doing so to remain competitive at a time when B2B and B2C customers have high and rapidly changing expectations and digital disruptors are upending the business landscape.
The key to making this change lies in adopting a technology operating model based on products and platforms. This model organizes technology around user-facing products, to facilitate end-user journeys or experiences (ordering, bill paying, and loyalty programs, for example), and the underlying platforms that enable them, such as customer relationship management (CRM) and marketing technology (MarTech).
In our experience, it can generate significant business value, spur innovation, improve customer and employee experience, decrease time to market by up to three times, reduce product defects by 50 to 70 percent, improve brand and image perception, and increase operating margins and total shareholder returns.
There is no type or aspect of business today that isn’t being transformed by software. It’s why this era of digital acceleration has become synonymous with excellence in software innovation.
Our product development DNA and 20-year legacy of leadership in product engineering and platform engineering services helps us engineer next-generation digital products for software companies and software centered capabilities for our enterprise customers.
Outstanding products and platforms that meet specific business requirements and time-to-market are the need-of-the-hour for enterprises across industries. From Agile Product Engineering to IT Modernization and DevOps, we offer a suite of services tailored to your needs.
From 32% faster time to market, 40% cost reduction to 60% reduction in fallouts, our clients have leveraged our cloud-native capabilities, product maturity assessment.
Leverage our software product engineering DNA to engineer next-generation software products and platforms at warp speed.
Many incumbent organizations across industries and sectors want to become more like tech companies: fast, agile, and dominant. They’re doing so to remain competitive at a time when B2B and B2C customers have high and rapidly changing expectations and digital disruptors are upending the business landscape.
The key to making this change lies in adopting a technology operating model based on products and platforms. This model organizes technology around user-facing products, to facilitate end-user journeys or experiences (ordering, bill paying, and loyalty programs, for example), and the underlying platforms that enable them, such as customer relationship management (CRM) and marketing technology (MarTech).
In our experience, it can generate significant business value, spur innovation, improve customer and employee experience, decrease time to market by up to three times, reduce product defects by 50 to 70 percent, improve brand and image perception, and increase operating margins and total shareholder returns.

Platform And Product Engineering

At MBS, we believe in co-working on the client dreams, co-develop products, co-engineer the latest platforms, partnering with you on your digital journey. As strategic partners in your business and the journey, we strongly believe in delivering value, scalability, efficiency and innovation. We empower businesses to drive and thrive through our co-owning approach and methodologies.
Create best-in-class products and platforms with our expertise in transforming your ideas into reality. Leverage our quality engineering practices and testing-as-a-service assisted by tools and accelerators to ensure stable outcomes anytime and every time. Accelerate from idea to implementation and deliver exceptional performance with our end-to-end managed services.

DEVOPS and SRE

Achieve key market differentiation for your products and platforms by leveraging DevOps and SRE capabilities, enabling continuous improvement, automation, and collaboration across teams. Consistently improve quality, reduce costs, mitigate risks, and add resilience to your systems. Ensure seamless business continuity with our AI-powered solutions to build reliable systems, reduce errors, and make data-driven decisions for rapid business growth.
We help you gain in-depth visibility and insights into your architecture with an automated approach to creating blueprints of your ‘as-is’ state. Our technology craftsmanship, tool partnerships, and AI- powered accelerators help you get a clear picture of bottlenecks and breaches to act and fix. Our Architecture Builder helps you gain a real-time visualization of an ideal ‘to-be’ state, empowering you to make accurate and impactful strategic decisions. Our services help you create the perfect implementation roadmap, transforming business outcomes and driving superior efficiency across your value chain.

Customer Insights

Leverage powerful cloud-based software to connect innovatively with your customers at every touchpoint. Streamline your operations and processes across the value chain to integrate diverse units like sales, marketing, and IT teams to create a single source of truth. Drive insight-based and customer-centric strategies that lead to delighted customers, long-lasting loyalties, and exceptional performance with Salesforce, ODOO, ZOHO to name a few
Create products and experiences at the intersection of data, design, and science of user behavior, providing delightful, accessible, and friendly user experiences. Our team employs design thinking, behavioral insights, and user research to craft digital products, services, and experiences that not only captivates customers but also generates tangible business results
We can engineer exceptional journeys across service design, mobile apps & responsive websites, customer journey’s and UX research, along with content engineering.
Customer insights are a key differentiator for modern organizations. Customer data reveal vital insights based on modern technologies like Big Data, Data Lakes / Warehouses, Dynamic Reporting, and Generative AI, enabling real-time calls to action to serve customers better. Our solutions enable holistic capture of customer interactions with your enterprise, empowering employees to make better decisions as they interact with the customers. This leads to potential cross-sell and upsell opportunities to enhance the share of the customer’s wallet. These insights would help your enterprise build customer loyalty and create lasting relationships.

Case Study – 1

The retailer’s customer data was dispersed across multiple systems, including Salesforce Cloud, Oracle Cloud, and various BI platforms. This fragmentation caused issues like orphaned profiles in the customer data platform (CDP), resulting in inconsistent customer experiences, redundant marketing communications, and inflated costs from excessive email and SMS outreach.
MBS conducted an in-depth evaluation of the client’s Salesforce Data Cloud platform to improve customer profiling and support personalized marketing efforts. The team focused on eliminating duplicate customer records and refining data models to address attribute gaps.

Key actions included:

 - Optimizing business rules within BizTalk and MuleSoft layers to accurately match customer profiles using criteria like Salesforce ID, email address, full name, zip code, and loyalty profile.
 - Collaborating with the retailer to refine stitching rules in Salesforce Data Cloud, improving data accuracy and enabling more effective customer segmentation for marketing.

As a result, MBS helped the client:

 - Eliminate duplicate records - System enhancements prevented new duplicates, even when customers updated their information in-store.
 - Reduce overlapping marketing communications - Data accuracy improvements reduced redundant outreach and cut unnecessary costs.
 - Enhanced loyalty data management – Cleaner data enabled more personalized and targeted marketing campaigns based on customer behaviors and preferences.

These improvements have led to an increase in customer lifetime value (CLTV), click-through rates, and conversion rates, alongside cost savings from reduced marketing volumes. This project not only addressed the retailer’s data hygiene issues but also elevated their overall marketing effectiveness.