Writtern by Peter

The pandemic was a litmus test for the corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, organizations must to ensure that the employee value proposition (EVP) is robust and is delivering what it promises, in good times and bad. According to Gartner, organizations today spend an average of $2,500 per employee on employee experience every year, and such investments are expected to continue.

In the post-pandemic world, progressive organizations must shift from an employee-centric EVP to a human-centric EVP. It’s beyond traditional EVPs built around compensation & benefits, and focus on career growth, mental health, flexibility and work-life balance.

What does EVP mean in the new world of work?

The pandemic was a litmus test for the corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, organizations must to ensure that the employee value proposition (EVP) is robust and is delivering what it promises, in good times and bad. According to Gartner, organizations today spend an average of $2,500 per employee on employee experience every year, and such investments are expected to continue.

One of the biggest myths to debunk is that if you build a strong EVP, it will naturally build brand awareness and attract talent. But, ‘building’ the employer brand is only the job half done. Once you have a great EVP, you need to invest budget, time, and effort into getting that message across your career site, social media and other marketing platforms.

Importance of employee advocacy

The pandemic was a litmus test for the corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, organizations must to ensure that the employee value proposition (EVP) is robust and is delivering what it promises, in good times and bad. According to Gartner, organizations today spend an average of $2,500 per employee on employee experience every year, and such investments are expected to continue.

One of the biggest myths to debunk is that if you build a strong EVP, it will naturally build brand awareness and attract talent. But, ‘building’ the employer brand is only the job half done. Once you have a great EVP, you need to invest budget, time, and effort into getting that message across your career site, social media and other marketing platforms.

What does EVP mean in the new world of work?

The pandemic was a litmus test for the corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, organizations must to ensure that the employee value proposition (EVP) is robust and is delivering what it promises, in good times and bad. According to Gartner, organizations today spend an average of $2,500 per employee on employee experience every year, and such investments are expected to continue.

One of the biggest myths to debunk is that if you build a strong EVP, it will naturally build brand awareness and attract talent. But, ‘building’ the employer brand is only the job half done. Once you have a great EVP, you need to invest budget, time, and effort into getting that message across your career site, social media and other marketing platforms.